DeGorsi proudly partnered with Auto-Moto Morocco Fashion Week in crafting an unforgettable experience on the Atlantic coast of North Africa—set in Rabat at the prestigious Conrad Arzana Hotel.
Auto-Moto Morocco Fashion Week, held at the prestigious Conrad Arzana Hotel, once again redefined the dialogue between heritage and innovation—this time with a stronger emphasis on sartorial excellence and curated craftsmanship.
Under the vision of Imane Belmkaddem, the third edition brought together an international selection of designers and artisans. Among its most distinguished highlights was the presence of Venetian master tailor Franco Puppato, whose participation was initiated and curated by Alex Degorsi.
This collaboration marked a significant moment within the event, introducing a pure sartorial dimension rooted in Italian bespoke tradition. Puppato’s work—defined by decades of discipline, precision, and quiet mastery—stood as a testament to the enduring relevance of true tailoring in a contemporary fashion landscape.
The event unfolded as a refined interplay between fashion and automotive culture, further elevated by the honorary presidency of Sheikh Mohammed Hamed Al Nahyan. Alongside international designers such as Inma Linares and Göran Alfredsson, the showcase created a dialogue between structured tailoring and contemporary expression. The presence of Viviana Ferragamo further strengthened the cultural connection between Italy and Morocco, while Fatim Zahra Filali Idrissi presented a collection rooted in heritage yet open to evolution—demonstrating how tradition can be preserved while embracing modernity. Within this context, the integration of Italian sartorial craftsmanship—brought forward through the vision of Alex Degorsi—introduced a new layer of authenticity and depth, positioning the event as more than a fashion showcase: a platform where true artisanship meets global cultural exchange. Auto-Moto Morocco Fashion Week continues to evolve as a space where legacy and innovation move in parallel—where tailoring, design, and engineering converge into a singular narrative of excellence.